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Authentic Alchemy literally means Real Magic. The company name came to me through a series of visioning sessions. I wanted to create a company that would provide objects people can wear or use to shift their moods. When I put on a Serenity necklace, it helps remind me of the serenity prayer and its importance in my life. The entire line was created to assist you in “making magic” in your own life with the items you choose.